Case
Studies
Case Study: Roofing Business Growth Through Performance Marketing
Objective: A mid-sized roofing company aimed to increase its customer base and maximize revenue during peak roofing season. The client needed a reliable flow of exclusive leads, live calls, and booked appointments to boost sales without expanding their internal marketing team.
Challenges:
🎯Inconsistent lead quality from previous marketing campaigns.
🎯Limited internal sales resources to handle cold leads.
🎯Desire for a pay-per-performance model to minimize upfront risks.
Solution:
We implemented a multi-channel performance marketing strategy focusing on Pay Per Lead and Pay Per Appointment services.
The approach included:
Results (After 60 Days)
Leads Generated: 500 exclusive leads delivered with a 35% closing rate.
Appointments Booked: 150 sales-ready appointments with a 50% close rate.
Revenue Impact: Generated $200,000 in sales within the first 60 days.
ROI: 6X return on ad spend.
Lead Generation (Pay Per Lead)
- Targeting: Focused on high-intent homeowners searching for roofing repairs and installations.
- Landing Pages: Custom-built, conversion-optimized landing pages with quiz-style forms.
- Real-Time Delivery: Leads delivered directly to the client's CRM for instant follow-up.
Pay Per Appointment
- Booking Process: Pre-screened leads scheduled directly into the client's calendar.
- Qualification: Only high-intent leads with verified service needs were booked.
- No-Risk Model: Client paid only for successful booked appointments.
Ready to see similar results for your business?
Exclusivity Matters: 100% exclusive leads resulted in a higher close rate.
Performance-Based Pricing: The client paid only for results, reducing risk.
Scalability: The campaign could easily scale during peak seasons.